The Daohead Collective
Wu-wei erh wu-pu-wei. (Doing nothing but nothing left undone.)
Pointing Finger [simple storytelling]
Originating Concept: "All instruction is but a finger pointing to the moon; and those whose gaze is fixed upon the pointer will never see beyond. Even let them catch sight of the moon, and still they cannot see its beauty." - Eastern proverb.
Philosophy: Your Web site or presentations should only be the method to point users to your content and message.